Proximity#ttp/Gloo/Cell C – CreateMe

Entrance screen

There seems to be a wonderful partnership going on between Gloo, Proximity and Cell C in the past year. Their previous campaign, Hummerville, has just won a Gold at the Echoes and now they’ve released the next phase of the campaign called Create Me. The campaign is designed around a questionnaire – users are required to fill in a couple of fun question/answer sections. After each section they are rewarded with a new part being created in their “Book of Life”.

Yesterday/today marked the start of the second part of the project. If you didn’t get your email… go do the first part first!

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Comments ( 3 )

[...] (hope we didn’t bust your cover there!). He is currently employed by Gloo (who we’ve featured here before), which might explain why some of his work looks wildly familiar. The work we’re featuring [...]

Dylan Jones | Between 10 and 5 added these pithy words on Nov 18 08 at 9:01 am

Props to Gloo. This is such a nicely integrated campaign and the Flash work is top notch.

Rhett added these pithy words on Oct 23 08 at 9:09 am

nice///

privatesale added these pithy words on Oct 23 08 at 1:08 pm

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