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Bid for a Bowwow


Bowwow SA Campiagn

50 puppies found.
Thoroughbred Italian.
Looking for stylish homes and out-of-the-box-grooming.
Please nurture and send back when ready.

These adorable little design creatures was originally designed in 2005 by iconic designer Eero Aarnio for the Italian contemporary design brand Magis. To date over 60 000 of these puppies are roaming the planet.

ID Solutions together with Magis has chosen 50 South African talents, from architects to interior designers to fine artists, the press and cutting edge retailers for their design pedigree to participate in this creative canine project.

As the watchdogs of Bowwow, ID Solutions and the Design Indaba Trust challenged these design houses to dress, decorate and makeover their Magis puppy so that he can hold his tail up high amongst other clever creations in the design arena.

The job was to ensure that your puppy reflects South African design as you see it today. A chance to let others see the creative mind at play and an opportunity to showcase the wealth of design spirit in SA to the rest fo the country and the world.

All participants in this puppy project were displayed at the Design Indaba Expo at the Cape Town International Convention Centre from 27 Feb till 1 March 2009. An overall winner will be chosen, judged by a panel of Design Indaba Speakers, to represent SA in an international Bowwow competition contested by 32 countries.

The aim of this project was to culminate in an auction where 50% of the proceeds will go towards bursaries awarded to design students through the Design Indaba Trust, and 50% going towards the commisioning of a public sculpture for the Greenpoint Staduim precinct.

So lets take a bow for all these Design Houses who put their design skills to great use in a proactive, puppy dog loving way! They had fun, made a noise with their creative know how and didnt let anything hold them back.

Check out the some of the puppies below.

For more information, to check out the rest of the puppies or to place a bid on one of these adorable creatures, go to

Between 10 and 5