We’re dying to figure out which agency is responsible for the large (read: REALLY BIG) eTV billboard which is now dominating part of the Cape Town skyline. The line underneath the large “e” reads “BE FREE”. ¬†Anyone want to claim it?
Tags: billboard etv who'dunnit?
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that billboard is screaming to be liberated !
haha. my thoughts exactly.
hehe I’d love to know if there is a billboard liberation front in South Africa! Have you guys seen the CNBC Africa one – as you drive in to the Cape Town CBD it reads: The CBD of TV. Pretty cool methinks. I’ll try get a snap of it tomorrow.
Billboard Liberation Army hit JHB a few years back, haven’t heard or seen anything since… it’s a pity but maybe the public don’t want to be liberated from visual pollution?
http://www.artthrob.co.za/01july/news.html (scroll 3/4 down to read a little piece on the JHB hit)
I met eTV’s marketing head once, and I got the feeling they do these things internally. So my guess at who’s dunnit is that it’s eTV’s internal marketing dept.
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