Ace Swart Interview – Publisher Vice Magazine South Africa

Today we’re interviewing Ace Swart who is the publisher of Vice Magazine in South Africa. If you don’t know Vice Magazine, it might be best to do a little research first! They are probably one of the best established underground (if you could still call them underground) publications in the world. They are also issued free, with a print run world wide of 1 million. We’ve asked Ace to explain a couple of things to us like: What is Vice Magazine, Some defining Vice articles, The different extensions of Vice, Why they’re coming to South Africa, How they make money and when we can expect Vice to hit South Africa.

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Comments ( 12 )

loved vice when i was in london

dylan added these pithy words on May 26 09 at 9:11 am

Nice one Ace! Cant wait for the South African edition!

rouleaux added these pithy words on May 26 09 at 9:51 am

VICE is awesome! Can’t wait for it here!

Matt added these pithy words on May 26 09 at 5:57 pm

VICE RECORDS ARTISTS

120 DAYS
BLACK LIPS
BLOC PARTY
BOREDOMS
CHARLOTTE GAINSBOURG
CHROMEO
DARK MEAT
DEATH FROM ABOVE 1979
FAVOURITE SONS
JAPANESE MOTORS
JUSTICE
KING KHAN AND THE SHRINES
PANTHERS
RAVEONETTES
THE STILLS
THE STREETS

YEAH YEAH YEAHS – INTERSCOPE.

Pierre Coetzee added these pithy words on May 28 09 at 2:09 pm

Awesome Interview!!! Just got Yeah Yeah Yeahs Record Label wrong.

Pierre Coetzee added these pithy words on May 28 09 at 2:11 pm

Thanks for the update Pierre!

Uno De Waal added these pithy words on May 28 09 at 2:30 pm

omg i love vice
yay! finally…

ducky added these pithy words on May 29 09 at 11:27 am

Are South Africans even ready for Vice? We’re conservative, conformist and lack imagination. How are we going to handle the subversive content (which often borders on homophobic, racist and sexist). And the guy being interviewed certainly doesn’t seem the Vice ‘type’.

DW added these pithy words on Jun 07 09 at 1:28 pm

and we’re too far removed from what happens in Europe and the States. How will we relate?

DW added these pithy words on Jun 07 09 at 1:30 pm

Dear DW

Don’t be upset because you are conservative, a conformist and lack imagination. Doesn’t sound like you can handle what Ace and the Vice team have to offer? Let’s see what they come up with before we challenge their ability to generate content, which frankly, I think there is more than enough to go around. Also, please clarify what a “Vice” type person is like…

rouleaux added these pithy words on Jun 08 09 at 9:02 am

looking forward to it!

Graham added these pithy words on Jul 01 09 at 11:15 pm

Cool interview.
Lol, controversy and Vice Magazine are one in the same. This magazine will push Freedom of the Press in S.A to the limits.

Shaka Zulu added these pithy words on Aug 27 09 at 1:14 pm

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