Red Bull Brand activation – Soweto Sessions
This past weekend saw the Red Bull Soweto Sessions – a BMX event held at the Johannesburg cooling towers. While we don’t know too much about the actual event, or what kind of brand activation was involved, it does look like a very cool event.
We’ve managed to piece together a couple of snaps and a video we’ve found elsewhere on the web, but be sure to check out the website at the Red Bull Soweto Sessions microsite for more pics and videos. If you know Who Dunnit, please drop it in the comments. Also, check out some more pics at RiotBMX, or click through for a great video of the event (not produced by Red Bull).
Thanks to Dylan for the headsup.
Red Bull Soweto Sessions from Sudhir Misra on Vimeo.
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Comments ( 7 )
KB added these pithy words on May 27 09 at 10:30 amI believe it was done by Hammer live Brands.
Uno De Waal added these pithy words on May 27 09 at 1:55 pmThanks KB. Were they involved with the production side of things?
KB added these pithy words on May 27 09 at 2:07 pmIt’s confirmed just had chat with one of the people at hammer and they were involved in the product.
dylan added these pithy words on May 27 09 at 2:53 pmhaha … ok .. guess my inbox i wrong
.. its confusing isnt it
Melissa - Red Bull ZA added these pithy words on May 28 09 at 1:28 pmHey… Hammerlive were the production team on this event. They are involved in most Red Bull events when it comes to production and are insanely creative and efficient!!
Great event …. http://www.redbull.co.za/sowetosessions
