A new campaign has recently been launched for GM Concept Cars called “Where will Chevrolet Take You?”
The campaign uses full video featuring musician Sloan to talk you through the first part of the campaign site. It also has an Papervision driving module where you can test drive one of the new Chevrolet models online. The site was developed by Stonewall+.
Here is the TVC for this campaign that was used to drive users to the site:
More images when you click through.