Stonewall+ creates Dial-A-Nerd banners
Stonewall+ created these rich media banners.
The idea was to create top of mind awareness for the Dial a Nerd brand in the online space using Rich Media. They came up with three Rich Media concepts to inform the target audience that Dial a Nerd not only fixes computers but that they also sell a range of accessories, laptops, hardware, Macs and can help you upgrade your machine. You can view them here: Nerd Flash, Nerd Fix and Nerd Upgrade.
Then for good measure they also came up with the idea to have an interactive banner (ED: Please note that after the campaign was finished they have moved servers and this might run a bit slow) that you could chat to and ask advice. The banner can give you the number to your closest nerd branch, help you make a booking, give you advice on how to remove a virus, tell you what RAM is or just have a chat. This allowed Dial a Nerd to extend their service experience online and get users to interact with the brand and it’s character, Dan.
Great concepts, great executions!
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Comments ( 4 )
Kate added these pithy words on Jul 02 09 at 8:55 amdig it
hdv added these pithy words on Jul 02 09 at 12:51 pmthis would just irritate me. why does everyone have to bombard these days?!
Johann added these pithy words on Jul 02 09 at 2:15 pmhdv, unfortunately the reality of the world is that content costs money and big publishers need to monetise off of their content to keep on publishing.
I’d rather look at banners like these then some of the others out there.
varkots added these pithy words on Jul 03 09 at 1:40 pm“hdv, unfortunately the reality of the world is that content costs money and big publishers need to monetise off of their content to keep on publishing.”
There are many ways to do this and user interruption and flashing images is not the way. If you are in advertising/marketing look at Tivo and look at Google Adwords and wake up. Tivo is the direct result of too many and crappy adds. Google Adwords/Adsense respects the page it is on and person that is viewing it and dominates online advertising.
If we hate your ad we will starting hating your products.
If you respect us we will respect you.
