[...] The Standard Bank Moving Forward campaign is a piece of work that we’ve really enjoyed, from the illustration through to the execution. Luma was brought in to produce that commercial, and they’ve just put out a blog post explaining the behind-the-scenes production work, including some examples of mock sketches and an assortment of other tid-bits that gives one an interesting perspective into what it takes to produce a 3D TV commercial. Read on the Luma blog how they completed the project in an 8 week turnaround time. [...]

I love the fresh, kinetic look and feel of this campaign – but I wish Standard Bank had got someone to proof it before launching: there are apostrophes missing from some of the ‘Lets Connect’ calls to action; specifically, the billboards along the Garden Route. As an editor/proofreader, I have to admit that this kills it for me. (It also makes me wonder whether there are zeroes missing from my Standard Bank statements…) Sloppy, or some kind of creative punctuation?