Toyota Prius by DraftFCB
The Toyota Prius is a pretty flippen smart car, with all sorts of nifty features designed to keep you safe, cut fuel costs, reduce your carbon footprint and be all-round kind to lovely Mrs Nature. It is a car that is, in all senses, built for the planet. With this in mind DraftFCB Johannesburg devised a campaign that adapted artist/illustrator Brice Reignier’s ‘Mecha-Zoo” artworks into print and billboard executions.
Agency: DraftFCB Johannesburg
Client: Toyota
Product: Prius
Campaign Title: Mechanimals
ECD: Brett Morris
CD: James Cloete
Designer: Lia Schutte
Writer: Danni Diana
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Comments ( 7 )
dylan added these pithy words on Oct 02 09 at 12:54 pmthis reminds me a lot of a tee shirt i saw. it hink it was for Makhulu Polane .. big blue .. also a mechanical warthog.. coincidence again i guess
brice added these pithy words on Oct 02 09 at 1:30 pmIndeed, funny thing about the collective ether…
I exhibited MZ 2.0 in 2006 and that Christmass got the T-shirt!
imagine my surprise
…and it’s sitll a rad shirt…
dylan added these pithy words on Oct 02 09 at 1:55 pmhahaha
.. great illis .. it happens a lot i reckon ..
danni added these pithy words on Oct 05 09 at 11:15 amthanks for your work, Brice. Citylight billboards look rad!
Melissa added these pithy words on Jul 10 10 at 7:52 pmSulet Shulze won the Big Blue Makhulu Polane comp in 2006 – her Spoed.vark design was part of her mechanimal collection….I don’t know the background details but coincidence? or not in terms of concept – here’s her design from 2006 http://mars.bizcommunity.com/c/0701/4377.jpg
