International Anti-Fur Coalition Advert
Created by Lowebull Cape Town.
The idea is to give the viewer a reality check by showing that this glamorous fur handbag was once an animal. We convey this message by giving the bag real intestines as if it were a live animal being ripped open. The fact that the woman is completely nonchalant about the animal innards is a device to show that people don’t see the torture committed by the fur trade when purchasing fur.
Creative Director: Kirk Gainsford.
Art Director: Romano Cardinal, Cameron Watson.
Copywriter: Simon Lotze.
Production House: 7 Films.
Director: Anna Lize Mostert.
Producer: Chantel Kriel.
DOP: Lourens Van Rensburg.
Posts you might also like:
-
MiWay Yeti Advert
-
New VW Polo Advert
-
Cape Times Print Campaign by Lowe Bull
-
Guess The Brand – Revealed New Parmalat Advert
-
SABC 1 Advert
-
SANCA Print campaign by Lowe Bull
