Whether you’re a supermodel, or a simple herder (like our Prez), if you’re stranded in a remote location – with extreme weather, and no-one else around from horizon to horizon – and someone comes along in a bush-whacked Toyota, or even a Hyundai, you’ll be quite happy to hop into it at the drop of a hankie (well, okay maybe not a Toyota these days). So why go and waste an extra R900 000+ on buying an unreliable gas-guzzling monster to do your spadework for you? Unless your surname’s Malema, or course, and money’s no object. (He apparently has a white Range Rover Sport)

What a simplistic argument for a top of the “range” car. Don’t know whose egos are more supercharged – the drivers of these big-dick behemoths, or the young creatives that come up with this flippant, first level campaign. (who obviously aren’t really in the target market).

PS Don’t women and gay men count in your target demographics?

Poor execution, Bad retouching.

i got it … i think.

they are starting a race .. when you drop a scarf or something ..

is that right ..

hmmm…had to be explained before i got it

My 2 cents:

The dropping of the handkerchief is a indication of starting a race. The various terrains in the background are to show the core USP of Land Rover, which is that a Land Rover can drive through even the roughest terrain.

So in an nutshell: With a Land Rover you can race through any terrain.

amateur hour. hope they didnt waste too much money entering this anywhere

funny, my reading of this campaign is unlike anything mentioned in these comments.

a far as i know, in previous, more genteel times a lady who wished to make a gentleman’s acquaintance would drop a hankie, for him to pick up, and thereby potentially strike up a conversation of sorts.

just goes to show what a wank this whole campaign is.