Comments on: Land Rover Print Campaign by Y&R

By: alix

alix — Thu, 25 Feb 2010 08:50:51 +0000

It’s obvious to me. Anyone who has watched Grease will get it.

By: david nissim

david nissim — Thu, 25 Feb 2010 07:45:38 +0000

funny, my reading of this campaign is unlike anything mentioned in these comments.

a far as i know, in previous, more genteel times a lady who wished to make a gentleman’s acquaintance would drop a hankie, for him to pick up, and thereby potentially strike up a conversation of sorts.

just goes to show what a wank this whole campaign is.

By: coda

coda — Wed, 24 Feb 2010 14:09:50 +0000

How ridiculous, if even we don’t understand the concept then the general public certainly won’t. I kinda caught on with the dropping of the hanky signalling a race, but why? There are no Landies in the ad, so no race. Just random women posing like models, in the middle of nowhere, dropping their hankies. Hanky panky wanky wank.

Do African women even carry hankies?

What a stretch.

By: tommy

tommy — Wed, 24 Feb 2010 12:08:03 +0000

amateur hour. hope they didnt waste too much money entering this anywhere

By: dylan

dylan — Wed, 24 Feb 2010 09:09:13 +0000

johann explained it best .. thats what i understand

By: Johann

Johann — Wed, 24 Feb 2010 08:45:06 +0000

My 2 cents:

The dropping of the handkerchief is a indication of starting a race. The various terrains in the background are to show the core USP of Land Rover, which is that a Land Rover can drive through even the roughest terrain.

So in an nutshell: With a Land Rover you can race through any terrain.

By: Mettie

Mettie — Wed, 24 Feb 2010 08:25:28 +0000

I think what they’re trying to suggest is these woman are bidding farewell to the Land Rover Man. “Girl in every port” kinda thing…

By: Zebulon

Zebulon — Wed, 24 Feb 2010 08:24:57 +0000

hmmm…had to be explained before i got it

By: Kris

Kris — Wed, 24 Feb 2010 08:12:09 +0000

Drop the hankie? “A children’s game in which all the players but one stand in a circle facing inward, while that one player stealthily drops a handkerchief behind a player in the circle who must pursue and attempt to catch the one who dropped the handkerchief before the latter reaches the vacated place.”

Meaning it’s a fast, “fun” car? I do not particularly like the idea of the women being chased though. Which in a way describes the “personalities” of *some* of these men with “big cars”.

Overall I still do not understand these ads and it says absolutely nothing about the car itself.

By: dylan

dylan — Wed, 24 Feb 2010 08:02:32 +0000

i got it … i think.

they are starting a race .. when you drop a scarf or something ..

is that right ..