Nedbank Raining Fish – Who’dunnit?

We love the Nedbank raining fish ad. Anyone who can shed the light on who’dunnit?

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Comments ( 10 )

I’ve heard about this happening with frogs as well. Much less appealing than a snoek.

Uno added these pithy words on Mar 10 10 at 11:16 am

“Hey guys I watched this movie called Magnolia last night, it was like totally awesome, let’s rip it off in that Nedbank ad that we’re still stuck for ideas on” …
“YEAH sweet bru! But the frogs must be fish! Otherwise people will think we just like, totally copied the film!”
Can’t imagine what P.T. Anderson would think of this.

coda added these pithy words on Mar 10 10 at 5:44 pm

Douchebag, he read about it in a science journal, he didn’t invent the idea.

Andrew added these pithy words on Mar 10 10 at 6:01 pm

@Andrew: I never said he invented the idea. I was commenting on the style and execution. There are many ways to interpret a theme; this one feels like a copy. Magnolia was the first thing that came to mind when I saw this ad on TV.

coda added these pithy words on Mar 10 10 at 6:51 pm

I disagree with you there Coda – it might have the same reference but I think it is stylistically different. Doesn’t feel like a copy to me at all.
Plus the “hook” of the ad has nothing to do with Magnolia, unless you count catching fish through an ambulance window being the same as catching them in an umbrella.

Uno added these pithy words on Mar 10 10 at 7:03 pm

Agency: Net#work BBDO. Director: Humanoid’s Terence Neale

slmartin added these pithy words on Mar 11 10 at 9:20 am

i think we need to be careful we dont make this site into a ongoing witch hunt. Ive heard of this happening and ive never seen magnolia.

dylan added these pithy words on Mar 11 10 at 11:53 am

Point taken. I was a bit harsh. I’m not saying it is a copy, I just think of it as one when I see it.

coda added these pithy words on Mar 11 10 at 12:05 pm

I don’t really care for this ad. But it’s nicely executed. I also think that it’s being flighted TO DEATH. But maybe I watch too much tv.

K added these pithy words on Mar 11 10 at 1:06 pm

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