Congrats to the Virgin Active team for quickly jumping on the opportunity that rose from local political drama. If you’re not familiar (ED: !?) with the political drama, feel free to read more on here.
Great little tactical. Unfortunately we don’t have more details on this (nor even know if it’s real).
If you have information relating to this ad, please let us know.
First found on Cherryflava.
1 Comments
It is indeed a bit of fun/tactical from Virgin Active, through twitter. We saw an opportunity to do something small around the funny side of the E News incident. It just made sense to mention our studios, and the great feeling you get from it:) Enjoy!
design & copy: Isabeau Joubert, Virgin Active South Africa