Something by Ogilvy Joburg to make you think.
This social experiment was carried out using hidden cameras in a townhouse complex in Johannesburg. Don’t condone violence by doing nothing. If you or anyone around you is experiencing domestic abuse please call the POWA helpline on 083 765 1235 or visit www.powa.co.za Counseling services and support is available.
Creative Director: Fran Lukin
Art Directors: Renier Zandberg, Robyn Bergmann
Copywriters: Taryn Scher, Catherine Conradie
Director: Jonty Fine
6 Comments
wow, that’s scary yet thought provoking stuff. great job ogilvy.
Sho. Pretty heavy. There has been some research on strangers helping people in distress.
I remember the one case in NYC where a woman was stabbed, and quite a few people just looked on.
Other research then again said that they DID do something. But yeah – this video is quite a shocker!
wow this is so scary! Even if I was to scared to go to the house myself if I heard that going on I would at least call the cops.
would’ve worked even better without the smug look on the guy’s face
My favourite scene is where the neighbours are phoning the POWA helpline instead of getting personally involved.
This is so typical of people – I had a simular experience being mugged where passers by just literally looked the other way.