New Cell C print ad in the Marie Claire.
Presumably done by Ogilvy Johannesburg.
Tags: Cell C Marie Claire Ogilvy Print Trevor Noah
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A bit hectic that they needed to take out 4 pages (estimated media cost = R120 000) to get this in.
Interesting mechanic, but really needed an idea to tie it together. It feels very intrusive…
yeah… a mechanic without a concept is just a gimmick. lamezers.
Surely a digital cover would have been more innovative and a better use of budget?
Talking ads are very 1990′s… I agree… Feels like a gimmick.
Nearly gave me effing heart failure when I opened it. Tore it out immediately and shoved it in the bin. Lame.
It is by far the most annoying ad ever. Had to tear it out just so I could read the rest of the magazine in peace. Idiots.
my daughter loved it .. she is 3 ..
Make it stop. This campaign has got to be the biggest collection of brain farts the world has ever seen.
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