Old Shanghai Firecracker Factory, a through-the-line agency, has developed a viral and print advertising campaign to help raise money for Rescue South Africa on their mission to Japan to assist with the disaster relief. The campaign, called ‘Give a Rand for Japan’ is calling for South Africans to donate to Rescue SA via a dedicated SMS line.
Rescue SA is a non-government organisation whose purpose is to provide disaster relief and response to rescue operations and mass casualty both locally and internationally. They are South Africa’s International Disaster and Urban Search and Rescue Team and the official South African Disaster Response Team made up of volunteer emergency response specialists from the South African public and private sector emergency and ancillary services.
The 40-member Rescue SA team was drawn from emergency services across the country and includes 10 doctors and paramedics who left for Tokyo on the 15th of March with 15 tons of equipment, and 1200 litres of water, to join aid workers and rescue teams from around the world that have responded to the devastation caused by the earthquake and tsunami in Japan.
If you’d like to keep up to date with the South African rescue efforts in Japan then you can follow them on Twitter – @ResQSA
To donate SMS Japan to 36585 and Give a Rand for Japan. (SMS charged at R5)
Executive Creative Director – Glen James
Art Director – David Taylor/Emma Douglas
Copywriter – Desree Brown/Inge Blignaut
Production – Candice McGee
Account Management – Sandra McDiarmid