Cannes is seen as the pinnacle of advertising awards. As a South African show case site we are going to try and bring you all the work of the finalists when they come out.
Day 1 saw the release of the Direct Lions and Promo & Activations Lions categories, here’s the local work that made the shortlist (EDITORS NOTE: if we can’t find the work online and you have a copy, please send it to us!):
Direct Lions:
SPARK HOPE MATCHBOOK – Joe Public

SELL YOUR CAR – Ogilvy Cape Town

THE VOICELESS CAMPAIGN – TBWA\HUNT\LASCARIS JOHANNESBURG

Promo & Activation Lions




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Fantastiese nuus. Geluk. ES