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A mobile campaign for Good Hope FM by 140 BBDO: Listeners were encouraged to connect with their mates and start a band – by giving them separate parts of a song to download on their phones (vocals, drums, guitar or bass).

 

Credits:

Copywriter: Mike Pearson, Johann Schwella, Daneel Malgas

Art Director: John Letherbarrow

Executive Creative Director: Ivan Johnson

 

4 Comments

  1. A band…on Goodhope FM…seriously? Does 140 even listen to Goodhope FM? It’s not really that kind of station, if you know what I mean. This proactive-pseudo-scam-oh-shit-it’s-nearly-Loeries-deadline-and-we’ve-got-nothing-kind-of-work is really transparent…

  2. Done. Went viral. NY subway band with iphones.