A case study: Rica campaign for MTN - Between 10 and 5

A case study: Rica campaign for MTN

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A case study on the Auntie Rica’s Home for the Disconnected RICA Campaign for MTN by AquaOnline and Silverlining.

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  1. Agency guy says:

    I like the idea, I have to question the results:

    16 spots (as found on Youtube) at R30 000 each (assuming concept+script, cast, director+crew, equipment, location, usage, post etc) = R 480 000.
    Social media management 1 month = R20 000
    Custom tab creation on FB (x 2) = R15 000
    Account and project management = R50 000

    Guesstimate total = R565 000
    Total views (according to the case study) = 6 000

    Cost per view = R94.16

    A lot of guessing on my part, but seems a bit stiff to me…?

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