A case study on the Auntie Rica’s Home for the Disconnected RICA Campaign for MTN by AquaOnline and Silverlining.
Tags: aquaonline Auntie Rica case study Home for the disconnected mtn RICA Silverlining
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More posts by rosealix
I like the idea, I have to question the results:
16 spots (as found on Youtube) at R30 000 each (assuming concept+script, cast, director+crew, equipment, location, usage, post etc) = R 480 000.
Social media management 1 month = R20 000
Custom tab creation on FB (x 2) = R15 000
Account and project management = R50 000
Guesstimate total = R565 000
Total views (according to the case study) = 6 000
Cost per view = R94.16
A lot of guessing on my part, but seems a bit stiff to me…?
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