If you’ve been to the V&A Waterfront recently you couldn’t have missed this incredible Skip installation created to celebrate the launch of the new Skip liquid detergent. Skipâ€™s Brand Manager, Kerry Alicks says, “The Waterfront installation is a beautiful farewell to the trusted old Skip, and a stunning, exciting welcome to the new, improved liquid. Itâ€™s also completely appropriate that the previous Skip bottles were used to show that the new packaging is recyclable.”
The installation comprises of 1500 seagulls, 300 dragonflies, 50 fish and 750 water lilies made out of old Skip bottles and took 2 months to complete. Empty bottles were cut into specific shapes by hand, then joined together with cable ties. (Just a single dragonfly took 16 cable-ties to create.) The installation will be up until the 5th of September so go and have a look!
Ad agency: The Jupiter Drawing Room CT
Designer: Talyn Perdikis
Copywriter: Brett Netherton
Creative Director: Jo Thomas
Account Director: Sam Milne
Installation Company: Mila Co.
Conceptual/Installation artist: Reep Verloren van Themaat