iLogic recently created a Facebook application to create some hype around the Vodacom Durban July. Read more about it here:
iLogic knows that fun and talkability are the operating words on Facebook. They took this into account when they were approached to develop a Facebook App promoting the Vodacom Durban July designed to ramp up the glamour with a Royal Theme.
iLogic created the Royal-Face-Off Facebook App. A fun, exciting video dance-off app that created a buzz around the Vodacom Durban July by putting fans in the picture using custom face-tracking technology developed by the propeller-heads at iLogic. Allowing users to upload their faces and star in their own epic dance battles on Facebook.
Watch the video for more details on how iLogic got fans on Facebook to create and share over 1400 unique videos in just 2 weeks leading up to the event.
Credit for the Vodacom Vodacom Royal Face-Off App is given to the full iLogic team for all their efforts in making this a successful campaign.