A multi-platform ad campaign for Cricket South Africa by Net#work BBDO. To create hype and excitement around the upcoming cricket season, Net#work launched a campaign with the tagline “It all comes down to this” featured on all the campaign elements -¬† TV, radio, print and on-site activations. Here are the TV and radio ads for you to watch/listen to. Let us know what you think.
Deputy Executive Creative Director – Graeme Jenner
Art Director – Donovan Goliath
Copywriter – Jeff Tyser
Director – Keith Rose