A classy Accent gets you places. - Between 10 and 5

A classy Accent gets you places.

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New from The Jupiter Drawing Room (CT), this Hyundai Accent campaign plays on the advantages of possessing a fancy accent, both the manner of speaking and the car. The TV ad and print campaign positions the Hyundai Accent as a car that’s really very impressive and the thought is continued online,  HERE. The microsite, developed by HelloComputer who also created the rich media banners, features an interactive hostess with changeable accents who talks to visitors about the new car.

 

Accent Print 1

 

Accent Print 2

 

Credits:

 

Campaign
Creative Group Head: Lucas van Vuuren
Copywriter: Dale Winton
Creative Director: Jonathan Beggs
Executive Creative Director: Ross Chowles
Agency Producer: Colleen Chrsitians
Account Management: Rowan Eva, Thami Mazana

 

Television
Production House: Picture Tree
Director: Alan Irvin
Producer: Darren Gordon
Offline: Left
Online: Blade
Soundtrack and Final Mix: Rob / Andrew at Rob Roy Music

 

Online
Executive Creative Director: Mark Tomlinson
Creative Director: Simon Spreckley
Copywriter: Ivan Ayliffe
Art Director: Matt Thompson
Technical Director: Ivo Brodnik
Programmer: Riaan Van Der Westhuizen, Michael Thorne
Account Manager: Lauren Mallett
Video Production: HelloComputer, Black Productions, Motif

 

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3 Comments

  1. oh-i-see-what-you-did-there says:

    It’s funny because accent is also the car. So you think it’s…and then Whoa! Car name!

  2. oscar says:

    i guess there’s not that much to say about the car then, is there?

  3. DD says:

    I’ve seen this ad about four times on TV and only now with my speakers REALLY turned up can I hear what they are saying. Some of the characters are almost mumbling, especially the fat dude. Bad sound design…