Such a great print campaign by Hello World Agency for Lombard Insurance Group. The campaign prompts readers to imagine the possibilities if JK Rowling had the opportunity to partner with Roald Dahl, if Bill Gates had gone into partnership with Steve Jobs, if directors Alfred Hitchcock and Steven Spielberg had collaborated, if Walt Disney and Jim Henson had worked together and if Yuri Gagarin was partnered with Neil Armstrong for the first moon landing.
The clever idea and flawless execution won the Creative Circleâ€™s September â€˜Ad of the Monthâ€™ in the print category announced last week. Hello World let us in on how the ads were created:
The print campaign was executed in five phases and was given a classical TIME Magazine treatment to capture the essence of these world-influencers in the prime of their careers. To make the shots look authentic and true to life, some amazing local locations had to be found. These include the space research centre, built in the 60s near Hartebeespoort Dam that is still in use, for the Astronautsâ€™ shoot and the props room at the Pretoria State Theatre for the Hitchcock/ Spielberg shoot.
We also collaborated with some of the industry’s finest: Lamppost Productions took care of all production needs such as stylists, wardrobe and make up. Mike Lewis and Nick Van Reenen, one of the countryâ€™s top photography duos produced the beautiful photography.
The copy reads, “Imagine. Imagine the possibilities if the right partnerships were made. Lombard Insurance Group believes that with the right partnership, the possible can become reality.”
Art Direction â€“ Gareth Oâ€™Callaghan & Kerryn-Lee Maggs
Copy Writers â€“ Aadil Dhalech, Mark Northcroft & Rory MacRobert
Executive Creative Director â€“ Theo Ferreira
Production Manager â€“ Lara Bayley
Photographer/Post production â€“ Mike Lewis & Nick Van Reenen