A brand new TV commercial by Draftfcb and directed by Egg Films’ Terence Neale for Engen: To reposition Engen as a retail destination and not just a fuel supplier, Draftfcb Cape Town imagined a world where shopping and driving meet.
Credits:
Agency: Draftfcb Cape Town
Creative Chairman: Francois de Villiers
Creative Director: Aaron Harris
Copywriter: Ian Metcalfe
Art Director: Liam McElhinney
Agency Producer: Caz Friedman
Production Company: Egg Films
Director: Terence Neale
Producers: Kerry Hosford, Julia Schnurr
DOP: Michael Cleary
Editor: Saki Bergh at Left Post
VFX: BlackGinger
Lead Flame: Marco Raposo de Barbosa
Music: Howard Music
Audio mix: Arnold Vermaak at Jam
11 Comments
I LOVE the commercial…It’s Brilliant.
I LOVE THIS, just made my day (:
So basically it’s the same concept as the Horse as a Car/ Drumset as a Car/ Hamster Wheel as a Car/ Toy Cars as Cars? “What? oh, are they riding trolleys? that’s weird, isnt it meant to be a ca…..ooooh.”
Meh don’t be a fool… this is a cool ad.
This ad totes magotes.
It’s charming, it’s off-beat and a kick-ass metaphor with an equally kick-ass soundtrack.
@meh: Don’t hate. Create.
Dig it! Something about this feels like its going to fit right in with the great tradition of funny, super rad ZA ads! Well done
This ad is totally awesome, i have had that song in my head all day.
nice one bois!
HAHAHA – Sure, let’s all do our monthly shopping at Engen! Full up the car and the trolley! It’s nice to look at, but doesn’t send the right message.
Peter Pan what do you mean it doesn’t send the right message? I think it’s pretty clear! The ad is simply a funny take on people getting their daily necessities at Engen Quick Shop…the car becomes a shopping trolley… The mind boggles how some people just want to find fault with every ad.
anybody know who sings the theme song?