Red and Yellow students Tanya De Jongh, Yannick Pian and Martin Gareth Magner created this idea as an answer to the brief: Create a viral platform for designers, linking the creative process to the blank sheet of paper, the client being Arjowiggins Creative Papers.
The project, first known as Arjo Avenue, was entered into the 2011 D&AD Student Awards in the Open Graphics Category. Tanya, Yannick and Martin were awarded a second place Student Baby Pencil.
The project was then reworked and redesigned to become known as The Loft and entered into the 2011 Bookmark Awards. The student team was awarded once again, this time receiving the Best Digital Students/ Interns for the year of 2011.
Congratulations to the team!