Jay Jays – First Kiss

[youtube]http://www.youtube.com/watch?v=TugWxmoVDm0[/youtube]

 

This new campaign, First Kiss by The Suits for trendy clothing brand Jay Jays, was released in time for Valentine’s Day. The in-store posters sporting QR codes and the interactive Youtube video all lead to a virtual online kiss with ripe and ready Jay Jays models – Jovan and Chelsea – or in reality a bunch of people smooching their computer screens. A facebook app was also created where fans can tag their first kiss and student activations and print ads are in the pipeline.

 

Jay Jays South Africa on facebook

 

www.thesuits.co.za

 

 

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