Jay Jays – First Kiss



This new campaign, First Kiss by The Suits for trendy clothing brand Jay Jays, was released in time for Valentine’s Day. The in-store posters sporting QR codes and the interactive Youtube video all lead to a virtual online kiss with ripe and ready Jay Jays models – Jovan and Chelsea – or in reality a bunch of people smooching their computer screens. A facebook app was also created where fans can tag their first kiss and student activations and print ads are in the pipeline.


Jay Jays South Africa on facebook