A rather strange concept by The Jupiter Drawing Room (Cape Town) for Lucky Pet. Â The brief was to come up with an innovative way to capture information from and create a database of South African cat lovers.
The agencyâ€™s solution was to run an online â€˜beauty pageantâ€™, The Purrfect Pin-up Kitty Competition, and the prize was to have your pet immortalised as a pin-up model. It worked!Â More than 800 pets were entered from all over the country, and over 50 000 votes were cast by the cat-loving public.
The 12 winning cats were illustrated in a classic circa 50â€™s style to recreate the pin-up calendars from that era.
Illustrator: Doug Powell
Art Director: Aneesa Limbada
Copywriter: Kate Royce
Account Executive: Samantha Milne
Creative Director: Andrew Lang
Executive Creative Director: Jonathan Beggs
Production:Â Janet Baird