SAMRO - 'Talent is Not Enough' - Between 10 and 5

SAMRO – ‘Talent is Not Enough’

samro---singer

 

SAMRO stands for Southern African Music Rights Organisation and¬†was established in 1961 to protect the intellectual property of composers and authors, as well as ensure that composers’ and authors’ talents are adequately credited both locally and internationally for music usage.

 

This illustrated print campaign by Mortimer Harvey¬†reads, “Talent is not enough. Over the last 50 years, SAMRO has proudly protected the musical works of performers, composers, lyricists, authors and publishers. After all, music is a business.”

 

Credits:

 

Advertising Agency: Mortimer Harvey, Johannesburg, South Africa
Creative Directors: Chris Potter, Dina De Vine, Gerald Harvey
Art Directors: Darryn Rogers, Kobus Faber
Copywriters: Prudence Tshikalange, Dina De Vine, Chris Potter
Illustrator: Kobus Faber

 

samro---one-man-band

 

samro---guitarist

 

samro---drummer

 

samro---dj

 

samro---composer

 

Tags:

Agency:

Brands:

Worktype:

 

About the author

More posts by

 

4 Comments

  1. swamp says:

    Best post all year. Awesome stuff!!!

  2. Lamo Potato says:

    if only SAMRO weren’t so damn difficult to work with.

  3. somecopywriter says:

    Awesome illustrations, I dig the drummer the most.

  4. Daydream says:

    Really got me drifting away – heavy stuff! Love that people can still create things this sublime