This newly launched campaign for Toyota Yaris by Draftfcb asks you to share your ambition for the chance to win a brand new, ABS-braking, USB-featuring, Yaris.
The TV ad, above, was shot using over 25 cameras, all running simultaneously. It’s¬†the first in SA to use this technology, and was made by¬†Tristan Holmes.
While there must be little more exciting than winning a car (as demonstrated by Oprah’s studio audience), the campaign is becoming more than a TV ad and competition. As the entries fly in, the campaign site is turning into a gridded showcase of what creative-thinking South African entrepreneurs are aspiring to achieve and in many cases are already doing.
This is how it all works:
There are three categories to enter through – Community, Business and Personal. Pick one and share your big idea in plus/minus 250 words along with visual aids, pics and/or videos, to up your chances of getting votes.
The public votes – and can win iPods and iPads every week by doing so – and the top 3 entries will be made into videos by an award-winning director. After a second voting round the winner gets a shiny new Yaris.
So far entries are ranging from dreams of becoming a social worker, a documentary maker and a singer to starting a South African youth magazine, promoting roller derby and bringing career guidance to township schools. Inspiring stuff.
Enter here: www.yaris.co.za
I’m off to win myself an iPad.