Col'Cacchio #PriceSlice - Between 10 and 5

Col’Cacchio #PriceSlice

ColCacchio-Screenshot

 

If you’re on twitter there is no way you haven’t yet noticed all the #PriceSlice tweets. If you’re wondering what all the commotion is about, this is it. Col’Cacchio and Quirk have developed a simple yet so far effective twitter campaign.

 

The idea? The more people who tweet using the hashtag #PriceSlice, the more Col’Cacchio will discount their pizzas. Participants can check the temperature in the Col’Caccio pizza oven rising and the prices dropping over on the Price Slice page.

 

The campaign launched on the 16th of March and only runs until midnight this Thursday the 22nd. Within only 3 hours of the launch of the campaign, 500 tweets had been tagged with #PriceSlice and @Col’Cacchio and both were trending in South Africa.

 

We’ve seen mixed responses online, a lot of people getting involved and some irritated with all the #PriceSlice tweets in their timeline. What do you think, worth putting up with a few hashtags for discounted pizza?

 

Tags:

Agency:

Brands:

Worktype:

 

About the author

More posts by

 

11 Comments

  1. Jason says:

    Love this idea. So simple, but it works.

  2. coda says:

    Very smart and well executed.

  3. CopyCat says:

    Is this innovation at its best? C’mon!
    This has yet again been done, when will quirk realise that we have the ability to see work that’s been done before – its called a Search Bar and we all have one!
    http://www.twittercampaigns.com/dominos-pizza-uk-twitter-tweet-for-treat-campaign/

  4. James says:

    And the list goes on, http://www.psfk.com/2010/09/uniqlos-lucky-counter-the-more-tweets-the-lower-the-price.html

    ZZZZZZZZZZZZZZZZZ, YAWN – pls can Quirk stick to SEO or something suitable

  5. Haters gonna be haters says:

    Yeah, I bet Quirk’s client is really unhappy with all the pizza they are selling right now. Is the point of marketing to be original or to sell product?

  6. Bruce says:

    I don’t think they once claimed that this campaign was a world first. Would you rather have an completely original avant-garde idea with low penetration or something that may be tried and tested, but gets real results? I think the most admirable part is that they got the client to buy the idea. I don’t know many clients that would go for something like this.

  7. @bruce says:

    Bruce, you obviously don’t understand advertising. The point of good work is to be original and effective, those two terms are not mutually exclusive.

    As per your logic, let’s just close down every agency, create a listing site of the most successful international campaigns and have production houses rehash them for the local market. That saves everyone the bother of thinking and being creative really.

    Then also, I would hardly call a campaign that generated 1714 tweets (as it stands, in a channel where there are more than a million consumers – MarkLives, 7 Nov 11) and is literally taking money AWAY from the bottom line, successful.

    But finally, I am sure Quirk will find a way to package the results in such way that they win The Bookmarks you need to keep the illustrious title “Best South Africa Digital Agency” on your email footers.

    [EDITORS NOTE: Removed personal attacks]

  8. Haters gonna be haters says:

    No, the point of good work is to engage with customers and sell product. Why is this so hard to understand?

  9. @Haters gonna be haters says:

    Your logic is sound, but from a creative and innovation point of view that’s like saying why don’t we just make endless sequels to every single box office hit movie. Original thinking moves us forward, repeating the same idea over and over will eventually have a reverse effect on customer engagement and sales of product. Its called differentiation and a point of difference that consumers ultimately want.

  10. @Haters gonna be haters says:

    I think you don’t understand the meaning of effective…

    “The point of good work is to be original and effective”

    ef·fec·tive/iˈfektiv/
    Adjective:
    Successful in producing a desired or intended result.

    Which could mean engage with customers and/or sell product.

  11. M says:

    getting so tired of the same dude posting the same thing about quirk.. they know who you are and think even less of you for being such a coward about. its so silly

    schweeee haaaa