The Fear Installation by Ogilvy Joburg - Between 10 and 5

The Fear Installation by Ogilvy Joburg

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Ogilvy Joburg created this unusual and interactive installation to promote Peter Godwin’s book “The Fear – The Last Days of Robert Mugabe.” The idea behind it is that the more Mugabe is scrutinized the quicker he will collapse. The book sold out in 48 hours after the installation was set up in store.

 

Credits:

 

Executive Creative Director : Fran Luckin
Creative Director : Bridget Johnston
Art Director : Jordan Tryone
Copywriter : Chad Wright
DoP : Nanz Viljoen
Editing Company : Glasshouse
Typographer : Marion Bryan

 

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1 Comments

  1. Brandon says:

    is it sound vibration that makes it collapse?