Creative Marketing Agency, Bletchley Park, created this interactive, beard-growing billboard for their client Bronx Men’s Shoes. The “Man Enough” brand’s six meter high billboard features the portrait of a man’s face covered in stubble. People then ‘like’ the brand page on Facebook to trigger the beard to grow.
Wayne Stanford, Brand Manager of Bronx Men’s Shoes, said, “By pioneering this interactive billboard we want to connect with our customers in an unexpected way and introduce them to our rugged range of shoes. By asking them to engage with our Facebook page we’re giving them complete control of the billboard’s beard growth. We’re hoping that our customers appreciate the humour.”
The billboard will be up for a month, check it out on the corner of Church and Buitensingel Street in Cape Town and get it growing at facebook.com/BronxMensShoes.