Beard-growing billboard for Bronx - Between 10 and 5

Beard-growing billboard for Bronx

bronx

 

beard billboard bronx

 

Creative Marketing Agency, Bletchley Park, created this interactive, beard-growing billboard for their client Bronx Men’s Shoes. The “Man Enough” brand’s six meter high billboard features the portrait of a man’s face covered in stubble. People then ‘like’ the brand page on Facebook to trigger the beard to grow.

 

Wayne Stanford, Brand Manager of Bronx Men’s Shoes, said, “By pioneering this interactive billboard we want to connect with our customers in an unexpected way and introduce them to our rugged range of shoes. By asking them to engage with our Facebook page we’re giving them complete control of the billboard’s beard growth. We’re hoping that our customers appreciate the humour.”

 

The billboard will be up for a month, check it out on the corner of Church and Buitensingel Street in Cape Town and get it growing at facebook.com/BronxMensShoes.

 

beard billboard bronx

beard billboard bronx

 

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16 Comments

  1. wotalotigot111 says:

    how does the tech work behind it?

  2. Yoel says:

    Awesome :)

  3. Leandi Jamneck says:

    Bletchley Park, conceptualised the idea and built the infrastructure with ropes, digital servo motors and Facebook integration.

  4. Craig says:

    FREAKIN KILLER IDEA!!
    CANT WAIT TO GO CHECK IT OUT!

  5. Cuan says:

    Damn this is cool!

  6. somecopywriter says:

    Nice one!

  7. Ivan Ayliffe says:

    Billbeard.

    Sorry.

  8. Aleem says:

    Heykla Moto Bletchley ! You guys Rock ! Please grow some onto my balding head !!

  9. Chris says:

    The reality is: Bronx is still a shit brand! HA HA!

  10. jared says:

    Please make a super model billboard with a loose bikini which gets looser with every like. id press that!

  11. Demitri says:

    That’s cool. Nice one guys.

  12. marco says:

    cool tech, bad execution. location?

  13. swamp says:

    love the powerlines in front of it…

  14. pieter says:

    sadvertising

  15. Adnaan says:

    What is the address of this Billboard?

  16. rosealix says:

    “on the corner of Church and Buitensingel Street in Cape Town”