King James got their timing perfect with this ad announcing kulula.com’s ’4th Wife Flies Free’ deal in yesterday’s Sunday Times. The ad was in response to Jacob Zuma marrying his fourth wife on Friday. We’re not sure whether to credit coincidence or brilliant media buying but the placement of the ad couldn’t have been better.
2 Comments
Just clever and well timed.
Thank so much for showing it in context!! A friend overseas used to work on the account – so this way I can show him the ad in context! Brilliant tactical ad!! Well done King James!!