How long does an ad have to be to get the point across? These mini TVCs by Draftfcb Joburg for the Toyota Aygo are only 10 seconds each.
The humorous spots will be appearing on TV across all stations from tomorrow so this is a little preview. The agency says, “We decided to go the 10†route, because we wanted short 10†spots to create a strong and quick brand message. With our many media placements, this gave us the opportunity to obtain frequency and not impact. Therefore we will get the short, strong quick messages out there, with a high frequency.”
A good idea? Take a look and let us know what you think.
Credits:
Agency – Draftfcb Johannesburg
Executive Creative Director – James Cloete
Creative Director – Tian van den Heever
Art Director – Louise Hutchinson
Copywriter – Frank Kunene
Business Unit Director – Michael Di Terlizzi
Account Director – Jacqui Fontes Teixeira
TV Producer – Vanessa Borthwick
Production house – Bioscope Films
Post production – Refinery
Toyota
Senior Manager: Marketing communications and planning – Pieter Klerck
Advertising manager – Astika Chetram
3 Comments
Ahh, the old “not having a car sucks so you should buy our car” campaign. Refreshing.
Rad car shot at the end!
A bit of a hoary cliche. Seems terribly dated as an idea.