If you work in advertising or went to ad school after 2001, you most definitely would’ve come across ‘Creative Advertising’. Your work might even be published in it. The book filled with the innovative ad campaigns that you wish you’d thought of has sold 130,000 copies in six languages world wide. The author, Mario Pricken, will be visiting Cape Town for the first time in August to host open Creative Technique training courses.
For more than eleven years Mario Pricken has inspired the marketing departments of international companies, renowned agencies, design firms, tv stations and brands such as ebay, Nike and Red Bull, as an innovation director and consultant. He and his team are among the most sought-after experts for innovation processes, effective idea management or new creativity techniques.
Besides ‘Creative Advertising’, Mario is also the author of “Visual Creativity”, “Creative Strategies” and “Clou – Strategic Idea Management in Marketing, Advertising, Media & Design”.
We’ll be picking Mario’s brain next week in a video interview and want to ask him only what you really want to know. Let us know in the comments if there is anything you’d like to ask or discuss or have wondered about, and we’ll pass your questions on.
Find more info on the training courses here.
11 Comments
What was your most challenging client and why?
How do you choose the examples for your book? Where do you find them, and yes i would like to submit work for your next publication….
Your clients range from ad agencies to broadcasting. What does your work incorporate for broadcasting stations?
You work with huge brands like red bull, paypal and ebay, is there any major invention, product or event that a big brand developed in cooperation with you? And if yes, are you actually allowed to talk about it?
I am from Germany and know the Frauenhofer Institute for science. I see that they are on your client list. What is your involvment with them?
I see on your website that you work in lots of different countries as a creative consultant. What is the difference between the places you have worked regarding a creative culture? Do you think of a place as the most creative?
I see on your website that you work in lots of different countries as a creative consultant. What is the difference between the places you have worked regarding a creative culture?
What can we expect from your visit to South Africa? How would I benefit from attending an open creative training?
So, what brings you to SA?
How do you generate ideas for your book? Do you use your own techniques?
In which situations is your own creativity on a really high level?