Creative agency Canvas has conceptualised a new look for Southern Comfort, shot by Misha Taylor. The new pay-off line, “Here’s to the unexpected”, is a summary of the campaign message, “Here’s to saying hello instead of goodbye, to star-gazing and moon chasing. Here’s to girls, here’s to guys, here’s to you! Here’s to everything and to nothing, to the what ifs and why nots, to taking it as it comes, to unplanned nights out and to making memories and having a first time – celebrate the unexpected with friends and Southern Comfort.”
Southern Comfort Marketing Manager, Gwen Risdale, says, “As a brand, Southern Comfort salutes valuable friendships and seeking unexpected pleasures in all things. We wanted to capture these moments and encourage our target market to celebrate our new approach to life.”
Credits:
Creative Director – Mike Ipp
Art Director – Mary-Anne Grobler
Copywriter – Dylan Rohleder and Joey Cameron
Account Manager – Zarah Nussbaum
Photographer – Misha Taylor
8 Comments
Here’s to Levis/Puma/Diesel/etc…
Nice to see a Canvas ad without all their staff in it for a change.
Here’s to consumers not knowing what brand is being advertised, and absolute confusion.
Here’s to a series of ads that look like the poor, in-bred cousin of Levi’s.
Here’s to a terrible modeling agency with a bunch of posers on their books.
here’s to sunglasss hut
Here’s to an ad I thought was for a clothing brand
Here’s to a load of shit
Here’s to getting completely wasted! I know I do.
here’s to PUMA
How’s that ‘skateboarder’ mall grabbing at 0:11. Sick style bra!