The Stimorol Mega Mystery campaign by Ogilvy Cape Town keeps getting stranger. This is their latest. To make the product with the unknown flavour feel even more mysterious, the agency created a sampling promo that bewildered passers-by.
A levitating monk, on a secret rig, handed out free samples of the Stimorol Mega Mystery gum to the public. They tried their best to figure out the levitation trick while at the same time tried to figure out the flavour. Even local news got in on the action.
Check out the campaign site at youdecidetheflavour.com
Director: Peri van Papendorp, Jamie Mietz
Executive Creative Director: Chris Gotz
Creative Group Head/Writer: Peri van Papendorp
Creative Group Head/Art Director: Jamie Mietz
DoP: Warwick Mcleod
Agency Producer: Anthea Beylis
Production Co: One Step Beyond / Joynt