To encourage parents to book their kids’ birthday parties at McDonald’s, DDB created a jumping castle to look just like a lounge and inflated it at a shopping mall. A banner on the jumping castle read ‘Don’t have the party at your place’. The kids did the rest.
Take a look!
7 Comments
Enjoy the awards. This is really nice.
I like, it s a cool idea.
I love this. The whole campaign is awesome. Well done!
This is wonderful – well done guys
Nice idea – poor form on using non original music in your case study video. Wonder what Mr Scuff would think….
The first thing that came to mind when seeing this is that eating McDonalds will make me inflate to the size of a jumping castle…
awesome!