Most Amazing Photos on the National Geographic channel follows the world’s most renowned photographers as they chase thunderstorms to capture lightening strikes up close, visit terrorist ‘hothouses’ and dive with sharks to get the perfect shot.
This print ad for the programme is by Ireland/Davenport in Johannesburg and is aptly called ‘Fear’. Click on the pic to see it bigger.
Creative Directors: John Davenport, Philip Ireland
Copywriter: Ben Karpinski
Art Director: Stephanie Roos