Society and Hammer, both of the King James Group, worked together recently to launch the new 1 Litre Steri Stumpie with a series of probably the most exclusive launch parties ever.
Shipping crates were delivered to unsuspecting bloggers and friends of the brand which were opened to reveal one of three themed launch parties inside. The parties were for one person only and took place right there and then. See Steri Stumpie on Facebook for more.
Creative Director: Dan Pinch
Social media creative: Matt van der Valk
Community manager: Cat Drowley
Event management: Grant Pleming