A new print campaign for Master Lock by Foxp2. The pay-off line reads, “Use a number you’ll never forget.”
Client: Master Lock
Art Director: Michael Lees-Rolfe
Copywriter: Simon Lotze.
Creative Director: Justin Gomes.
Tags: FoxP2 Master Lock
More posts by rosealix
So simple. Love it
Lank nice work, dudes.
And just in time for Loeries too!
Nice Idea, but execution could have been better. At Neon Gray, we would have shown some-one having their first lollipop in a spliced photo, with the date on the lock that they had that first, memorable lollipop. That’s how we roll at Neon Gray. Be bolder.
Interesting, can’t find Neon Gray on Google, or in the Loerie annual…?
… That’s because at Neon Grey we are so bold, we spell our own name wrong when trying to punt our work. It’s just how we roll.
Its spam / douchebaggery of sorts.
What’s with all the lollipop ideas? Kaola-ity thinking clint.
Dope concept. Big up that creativity gene.
perfectly simple concept and execution. great one si.
None Gary or whatever… less tells more of the story here.
or of course one could tell the whole story about a memorable lolipop with dates and all (which is clearly more memorable than your child’s birthday), but where’s the fun in that? bold is a great word though. well done. now go roll out some bold (more literal) ads.
nice and simple art direction
Like. A lot.
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