A new, illustrated print campaign by Canvas for ‘One For The Road chauffeur services’.
They said, “Our client, One For The Road, is a responsible transport solution for anyone who enjoys a drink and needs to get home safely in their own car. We decided to play on the ‘famous last words’ everyone typically uses when they head out.
As a departure from the hard core ‘drink and drive’ ads we used quirky illustration to portray the human truth of friends twisting your ‘rubber arm’ to get to you to stay. Posters were placed in bars and bathrooms around town.”
Credits:
Creative Director: Michael Ipp
Art Director: Brinke van Zyl
Copywriter: Dylan Roheleder
Illustrator: Dylan Rohleder, Brinke van Zyl
Account Director: Jackie St Clair Moor
5 Comments
Bloody Marvelous! Well done.
uh, why is the first guy wearing such a funny outfit?
Love that the creatives did their own illustrations. Well done, team!
Doesn’t really mean anything. People with long arms with a drink is too confusing and too far removed, even if it’s about ‘famous last words’ the ‘twisting arm’ part gets lost and will only be realized by the people credited above.
I don’t think so. You mean to say that you have never said “i’m just having one drink” and it turns into 3? I think you may be too far removed. Twisting arm and rubber arm are two different things.