The new domestic campaign for SA Tourism by Ireland/Davenport aims to encourage us to travel our own country.
Chief Marketing Officer at SA Tourism, Roshene Singh says that domestic tourism is the backbone of the industry contributing more than R20 billion to the economy.
The campaign launched with this TV ad and will expand to include digital, radio, print, outdoor and several activations and trade partnerships with airlines, travel agents and hotel groups.
Jason Murison (Copywriter) and Bruce Murphy (Senior Art Director) from Ireland/Davenport say, “From a creative perspective the campaign invites South Africans to travel. Whatever you are looking for, it’s here.”
Does it work for you?
2 Comments
It’s a little naff.
Not sure I’d go blogging it out there if I was the agency.
This is how you make a tourism video: http://vimeo.com/12236680