Draftfcb created this print campaign to highlight the peace of mind all Lexus LS 460 drivers experience when reversing due to their cars’ Intelligent Park Assist feature. The agency wanted to tap into the anxiety and unease that comes from not being 100% sure of just what is behind you.
Credits:
Executive Creative Director: Gareth Paul
Copywriter: Melusi Mhlungu, Lawrence Katz
Art Director: Bradley Stapleton
Photographer: Michael Meyersfeld
Illustration: Ministry of Illusion
4 Comments
these are lame
hahaha, really cool!
ja I guess it’s right up there with robbery and crocodiles.
parking being scary that is.