Draftfcb created this print campaign to highlight the peace of mind all Lexus LS 460 drivers experience when reversing due to their cars’¬†Intelligent Park Assist feature. The agency wanted to tap into¬†the anxiety and unease that comes from not being 100% sure of just what is behind you.
Executive Creative Director: Gareth Paul
Copywriter: Melusi Mhlungu, Lawrence Katz
Art Director: Bradley Stapleton
Photographer: Michael Meyersfeld
Illustration: Ministry of Illusion