Unsuspecting drivers took the test drive of their lives as part of this campaign for the new Toyota Etios. Months of pre production and extensive collaboration between Draftfcb and Groundglass Productions went into the creation of this reality based TVC.
Drivers were offered the experience to test drive the new Toyota Etios and unbeknownst to them, a wonderful and weird route had been plotted for their journey in and around Heidelberg in Gauteng. Hidden cameras caught the drivers’ reactions to the surprises on the trip.
A bigger interactive campaign by Draftfcb is on it’s way along with a behind the scenes look at the making of this TVC and various virals, so keep a look out at www.etios.co.za.
Executive creative director: James Cloete
Creative Director: Tian van den Heever
Copywriter: Liam Galt
Art director: Danni Meneghin and Nivedhna Maniduti
Strategic planner: Justin Cloete
Key account management: Mike Di Terlizzi, Greg Baker
TV production: Barbara Clarke
Media planners: Gwen Bezuidenhout, Thulani Nombewu
Production company: Groundglass
Director: Duvan Duran
Editor: Duvan Duran
Music: Gerdus Ooosthuizen and lyrics by Tamara Dey