To further promote Continental’s reputation for making versatile tyres that offer high standards of safety, reliability and performance, HelloComputer created round two of the online racing game ‘Power of Stop’. Following on from ‘Power of Stop’ 2010 made by HelloComputer to launch the ContiSportContact5â„¢ tyre, the latest version of the game went live at the end of April.
Since this launch, Continental Power of Stop has gained over 1, 000 â€˜Likesâ€™ and the numbers continue to swell. An eCRM program, including e-mailers that integrate community building and engagement via social media platforms, Facebook and Twitter, supports the game.
This is how it works:
The game is designed to challenge players through three levels and push their modified car to its limit. Players need to complete missions to win the tickets they need to claim their spot for the prizes! Each week users have the opportunity to win sports car PRO driving experiences, an Audi R8 driving day, X-Box360 consoles, Adidas trainers and more.
Users can also play the game on the move, by downloading the Power of Stop on their mobile phone.