To further promote Continental’s reputation for making versatile tyres that offer high standards of safety, reliability and performance, HelloComputer created round two of the online racing game ‘Power of Stop’. Following on from ‘Power of Stop’ 2010 made by HelloComputer to launch the ContiSportContact5â„¢ tyre, the latest version of the game went live at the end of April.
Since this launch, Continental Power of Stop has gained over 1, 000 ‘Likes’ and the numbers continue to swell. An eCRM program, including e-mailers that integrate community building and engagement via social media platforms, Facebook and Twitter, supports the game.
This is how it works:
The game is designed to challenge players through three levels and push their modified car to its limit. Players need to complete missions to win the tickets they need to claim their spot for the prizes! Each week users have the opportunity to win sports car PRO driving experiences, an Audi R8 driving day, X-Box360 consoles, Adidas trainers and more.
Users can also play the game on the move, by downloading the Power of Stop on their mobile phone.
7 Comments
this is epic! beats the crap out of farmville
Oh look ANOTHER driving game from HelloComputer. Revolutionary, guys. Seriously.
Hey Deon: http://i.imgur.com/7E92f.gif
Very impressive guys – The quality of this game is world-class!
Oh dear, yea, it’s predictable from HC, very much so in fact. Exactly what you’d expect.
Awesome design, motorhead-centric and really fun, while keeping it simple. Oh and it’s relevant to their client, demonstrates the brand proposition it had to and got me to think about how badly my car skidded this morning in the wet. If only we were all that ‘predictable’.
Good job on finding the clients that allow you to do the work that you’re clearly obsessed with HC, definitely beats farmville and a bunch of other non-sensical crap floating around on the interwebz
@MattV thanks mr! Glad you enjoyed it.
Awesome work! really enjoyable game!