For the Sunday Times’ 8th annual Generation Next Brand Survey Awards, the opinions of 6.060 young urban South Africans aged 8 to 22 were polled to establish which brands are considered the coolest in 2012. The results span 73 different categories and were collected from 7 of our 9 provinces. The survey was conducted by HDI Youth Marketeers.
These are young South Africa’s favourite brands:
Coolest Brand Overall
1. BlackBerry
2. BMW
3. Coca-Cola
4. Nike
5. Apple
Coolest Brand Slogan
1. Just Do It (Nike)
2. Gives you wings (Red Bull)
3. Impossible is Nothing (adidas)
4. I’m lovin’ it (McDonald’s)
5. Join the Evolution (MXit)
Coolest Bank
FNB
Coolest Cell Phone
Blackberry
Coolest Fashion and/or Accessory Store
Nike
Coolest Domestic Airline
SAA (South African Airways)
Coolest Fashion Brand
Guess
Coolest Job
CEO (The Boss)
Coolest Corporate Citizen
BMW
Coolest Telecoms Provider
Vodacom
Coolest Motor Vehicle
BMW
Coolest Sports Store
Nike
Coolest Hi-Tech Gadget
Blackberry
Coolest Computer Brand
Apple
Coolest Current TV Programme
Dragon Ball Z
Coolest Community Programme
MySchool (Woolworths)
Coolest Reality TV Show
So You Think You Can Dance
Coolest Radio Station
5FM
Coolest Magazine (Male)
Top Gear
Coolest Magazine (Female)
YOU
Coolest International Celebrity
Lil Wayne
Coolest Local Celebrity
Trevor Noah
Coolest Fast Food Place
KFC
Coolest Energy Product
Red Bull
Coolest Snack
Doritos
Coolest Cold Drink
Coca-Cola
Coolest Animated Brand or Entertainment Character
SpongeBob
Coolest Fragrance (Male)
Hugo Boss
Coolest Fragrance (Female)
Guess
Coolest Social Networking Site & Website
Facebook
Coolest Cell Phone Application
Facebook
Coolest Local Music Star
Liquideep
Makes you wonder.
See the full results here.
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