World of Birds in Hout Bay is a bird and monkey sanctuary that relies on donations and money collected from entry fees to feed and take care of their animals. Instead of a campaign asking for donations, Fishgate Advertising created a poster series to encourage people to visit the sanctuary and therefore help feed the birds.
The handcrafted posters helped to feed the birds of Cape Town themselves as they were made from nothing but birdseed and non-toxic glue and were posted around the city. Spreading the message was then up to the public who photographed/spoke about/tweeted about the campaign.
Credits & thanks:
Merpak Envelopes for the non-toxic glue
Omega Art Print for cutting out the stencils
Photographer, Justin Patrick, for taking photos of the posters
The Fishgate Team